CHI Limited, a nutrient drink producer has been applauded for driving health and nutrition discourse in Nigeria through its “Everyone Has a Chivita” marketing campaign.
A cross-section of harnessed responses at the Ikeja City Mall in Lagos indicated that most of the existing consumers believed the campaign resonated with their brand choice, said the company in a statement yesterday.
Kehinde Olawale, a fashion entrepreneur, stated that he enjoys a pack of Chivita Active regularly, especially during his weekly running around due to its benefits to his active lifestyle.
“I am always on the go, buying materials and delivering finished products to my customers, which is why Chivita Active is beneficial to me. Anyone who cares about wellness and active health would enjoy Chivita Active,” he said.
For Favour Agwu, a mother of three, breakfast or lunchtime for her family is not complete without a glass of Chivita 100% fruit juice for its nourishment.
Commenting, Marketing Director, CHI Limited, Mrs Toyin Nnodi, describes the feedback from consumers to the “Everyone Has a Chivita” campaign as extremely positive.
“Many more consumers are adopting the Chivita juices for their consumption occasions and the brand is excited to be a part of making their lives richer & healthier with great taste, quality refreshment, and healthy nourishment,” Nodi added.
She said the drink comes in variants of 1Ltr, 500ml, 315ml, 125ml, 90ml, and the cool 330ml among other innovations.
